[relise]

Premiere issue - its a magazine on stuff to buy. Has short one pager with a yellow sport hardtop and a blue one on the cover.

 

[mslpilot]

Cargo blurb

I bought the subscription and received the first issue. "Hey, Look!, there's my elusive Elise on the cover!". So I read the article and saw that a magazine that I ordered to get the latest scoop on everything fun and filled with testosterone has identified the car I'm waiting for as a "front engine, rear wheel drive sport coupe". O.K. now I trust their reviews. I even dropped them a lil' note to assist them in their tireless pusuit of facts on new products. Yeah Cargo, now give me my $10 bucks back, I'll go back to reading Consumer Reports? Or I'll tell them about the all wheel drive Z06 with a V-10 and twin turbo's that is coming our in September? I'll photoshop chop 'em a nice .jpg to be their spy pic'. Ahhhh Media careers where spin rules, facts are optional.

 

[MattG]

Good catch, I missed that little engine mistake. I read the article on the Elise in the bookstore, decided it wasn't worth buying the magazine for my Elise collection, and picked up the latest issue of EVO instead (111R review).

 

[Odog]

I got a copy of that issue for free. I am starting to hate the so-called men's magazines now (Maxim, Stuff, etc) because they are so cheesy and make men look incredibly dumb. I flipped through the issue and there was more advertisements than content. I would guess that literally half of the pages were full page ads. With that many ads, the magazine should always be free. One of the other reasons why I hate Maxim, Stuff, etc (and now Cargo) is because of their poor coverage of cars which mostly consists of 'this car is fast and expensive, we like it' or 'chicks dig it'. And the fact that they got the info wrong on the Elise just makes me dislike the magazine even more. I will stop now because I am beginning to rant. I need a drink soon, work is stressing me out. Just my $0.02.

 

[BraFish]

My subscriptions for Stuff and Maxim were free. There was some deal a while ago at some website where they were giving away the subscriptions precisely so they could increase circulation and raise ad rates.

 

[Odog]

I thought Maxim was cool when it first came out, but it has gotten old fast. I sometimes check out my roommates copy when it comes in the mail because the girls on the covers are jaw-droppingly hot But if I want/need to look at hot girls now, I use my trusty internet connection

 

[MikeAR303]

Re: Cargo blurb

I bought the subscription and received the first issue. "Hey, Look!, there's my elusive Elise on the cover!". So I read the article and saw that a magazine that I ordered to get the latest scoop on everything fun and filled with testosterone has identified the car I'm waiting for as a "front engine, rear wheel drive sport coupe". O.K. now I trust their reviews. I even dropped them a lil' note to assist them in their tireless pusuit of facts on new products. Yeah Cargo, now give me my $10 bucks back, I'll go back to reading Consumer Reports? Or I'll tell them about the all wheel drive Z06 with a V-10 and twin turbo's that is coming our in September? I'll photoshop chop 'em a nice .jpg to be their spy pic'. Ahhhh Media careers where spin rules, facts are optional.

It's better than MTV, who have shows like "cribs, rides edition" where their employees pronounce Gallardo "guh-lard-oh" and claim that it's a car of which only 200 will be produced at a price of $300k

 

[JonOrangeElise]

I caught that front-engine mistake immediately -- because I was looking for it. I just KNEW they would flunk it up.

But, hey, it wasn't quite as bad as the car mistake made by Conde Naste stablemate, GQ magazine. About four months ago, GQ ran an article on open-top cars. The lead of the article was on the Carerra GT, the $400,000 uber-car. Well, guess what photo they ran? A picture of a Boxter!!! And, yes, it was captioned as the Carerra GT.

I wrote a letter-to-the-editor, telling them not to feel bad, because no one expects fancy-lad magazine editors living in Manhattan to know jack about cars in the first place -- after all, they all take cabs.

I actually liked Cargo. I will not only subscribe, I will probably also read it. Or at least glance at the photos.

As for car magazines, in the coming weeks, I will be appealing to all on this board to fill out a survey on what you do and do not want to see in a high-performance car magazine. The company I work for will have some type of prize to offer for your troubles. Stay tuned...

 

[mslpilot]

Reading..... believing?

That's the bugger of it all. Many will buy it as a source of quick info. about many products that we obviously don't research with the intesity that we have our new (prospective) car purchase. My big fat point is, "front-engine" being a mid-engine. Gives me 0% faith that the detailed features or functions of other products will be accurate. Recipe for success, marketing. Responsibility to report facts and keep the consumer accurately informed/supplied.... big fat 0.

 

[cerven]

Not a very good pic but here it is - people in the know would recognize this as the Elise but no one else.