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As has been pointed out numerous times before, the UK price (about 30KGBP with Air con and metalic paint) includes VAT (Sales Tax) of 17.5%.

If you back that out, the car costs 25.5GBP, or about $48.5k.

Still a significant difference, but lotus must do all it can to hold it. After all, it doesn't want a repeat of the Elan fiasco.
 
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