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I couldn't believe it. Lotus is actually advertising on TV?! Ok, during an F1 Free Practice session on NBCSports isn't the most prime time spot, but still, this is a damn good start!

:clap:
 

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It was derived from this old promotional video:


...still fun to watch!
 

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http://www.lotustalk.com/forums/f307/new-evora-commercial-211897/

Yeah listing weight as an advantage sounds real Lotusy and all but the car is not light. Maybe a commercial touting the magical handling and styling and exclusivity is in order.

These guys are generally quite witty and inventive. Would expect something well different from the typical stuff. Humorous.

Maybe an ad with an endless sea of silver grey german cars with a lone gorgeous Lotus

But good to see some ads again!
 

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Not light for lotus, be light for this day and age. Also ideal target audience both in interest of great handling and demographics; commercial worked for me. I even liked seeing it twice.

Speaks volumes on 2014 import exemption status. You don't show commercials for a product you can no longer sell.
 

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In my opinion, Lotus's Marketing department needs a serious overhaul. They do very little to generate publicity (other than go broke) and what they do turn out for advertisements seems dated and stale.

Just compare Lotus's facebook page to the Aston Martin facebook page and you'll see what I mean.

https://www.facebook.com/LotusCars

https://www.facebook.com/astonmartin

Aston produces beautiful video bits on a nearly weekly basis, and is continually coming out with neat special editions of their cars. With a couple of talented people and a reasonably small budget, I believe Lotus would be much more effective on the viral marketing side.
 

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even better than the F1 - Lotus just got a plug on Young & the Restless -
 
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