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http://www.lotustalk.com/forums/f307/new-evora-commercial-211897/

Yeah listing weight as an advantage sounds real Lotusy and all but the car is not light. Maybe a commercial touting the magical handling and styling and exclusivity is in order.

These guys are generally quite witty and inventive. Would expect something well different from the typical stuff. Humorous.

Maybe an ad with an endless sea of silver grey german cars with a lone gorgeous Lotus

But good to see some ads again!
 
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