Randy Chase said:Here is what I do know...
Lotus (Hethel) makes almost nothing on the Elise, and supposedly, if you buy a base model, no extra price paint, not options... they lose money.
Lotus USA makes an incredibly slim margin. I was given a number that boggles my mind.
The dealers? They are operating on a very slim margin also. I don't know what it is, but I have been told it's slim for cars in this price range.
I understand that Lotus and Lotus USA are trying to resurrect the company by the new markets and new cars and are thinking in terms of the long term. They were never intending on giving the cars away, but the slide of the dollar to the pound was not something they could control.
Willy B said:Why does this matter? None of these breakdowns will translate into a different price to you.
Check www.cars.com to see the invoice cost for most cars.Esprit said:Jeezzz.... I don't care about what it costs me... I am interested on the basics of how car companies/dealers make money. I've always wondered and then went to search it out on the internet and found lots of frivolous information. I was hoping someone had some insight on the $$ breakdown... just curious.....
There are engineering and development costs to be recouped as well.nyoneway said:A brand new 2ZZ engine from the Dealers is $6700. The tranny cost about $1700
Now minus the dealer profit of say 30% + Lotus bulk discount of maybe 10%, it is reasonable to assume the cost for the engine and tranny to be about $5000 for each car.
I personally believe that the cost to make the Elise will not be more than $20k.