My dealer showed me the official Lotus computer printout of the stuff in their order. (They were using it to inventory the order, to be sure it was all there.) There was a column for retail, and a column for wholesale. $207.44 was retail. I just checked my bill to be sure, and that's what I paid. Same bag you described.
Of course, each dealer can charge what they want. You can't really argue with the price you paid, cause it's more in line with typical retail markups. (Doubling the wholesale price is normal.) Still, you may not want to go back there!
I was actually surprised by how reasonable most of the Lotus suggested markups were -- some (like this) were a really low percentage, and others a bit more, but none were outrageous.
Bag works pretty well. Haven't hung it yet.