I've seen a lot of full page Evora ads in most, if not all of the top 4 or 5 car magazines in the US over the last year. They are pretty slick. Of course, print media is becoming less and less relevant.Name the last time you saw any advertising from Lotus. Now, if you have even seen one, think about what impression it made.Personally, I have not seen one advert outside of what I found on YouTube, and all the ones I have seen are horrible. Nothing close to the lifestyle marketing approach by Ducati or Harley, and nothing slick or memorable like the Jaguar ads from the 90's which fused music and artful compositions together with moving cars.
Ducati has cut back on the adverts a bit but in the 90's and early 2000's, every motorcycle magazine had a full page ad, usually the back cover, featuring a Ducati "PEOPLE" ad.I've seen a lot of full page Evora ads in most, if not all of the top 4 or 5 car magazines in the US over the last year. They are pretty slick. Of course, print media is becoming less and less relevant.
I've never seen a Ducati ad.
They kinda sorta built that car in 1998...right down to the (then Lotus designed ZR1) Corvette engine!I would love to see an LS3 Chevrolet mid-engined Lotus.
Take the Elise aluminum tub with a normally aspirated 436HP or 505 HP Chevy engine in the middle, bigger tires and brakes, 2800 lbs for the street.
The LS3 has an all aluminum (and plastic) lightweight, low CG construction. Can you imagine a 211 track only car of 2400 lbs. with 436-500+ HP? It could be done for $80K easily.
I'm dreaming, but ...
Now think to what was memorable about the ad. Is it because you know the car and brand already? What if you had no idea about the brand or the car? What thoughts, emotions, or feelings did the ad bring up? What stuck out in your mind?I've seen Evora ads in Road and Track and in Car and Driver.
Actually I was a bit excited about that since I thought Lotus was not doing any ads.
The current Toyota/Lexus DOHC 4 valves per cylinder5.7 V8 is a better powerplant than the GM pushrod V8 and it has Lotus engineering DNA, it would have made an excellent Esprit powerplant.They kinda sorta built that car in 1998...right down to the (then Lotus designed ZR1) Corvette engine!
Of course, they only made one or two for the street.
Google Image Result for http://www.fastestlaps.com/photos/Lotus_Elise_GT1_Type_115_488f66a57632c.jpg
Aston actually has commercials and ads, just not here. As for Ferrari and Lambo, they have a waitlist without advertising and with such a small customer base, where can they advertise that is not going to be a waste of money pitching to a demographic that won't be their customer anyway? Any regular car enthusiast magazine readership will consist of about 90%+ of people that can't afford those cars anyway. It'll be as useful as advertising yachts in the latest issue of inner tubing monthly.The best form of advertising for Lotus is for them to build great cars and have the car magazines and enthusiasts like us rave about them.
Ferrari, Aston-Martin and Lamborghini dont advertise at all and they sell cars, so why does Lotus have too?
Realistically the crapper the car the more you have to advertise it to persuade people who dont want or need it to buy.
Thats why Chrysler and GM spend so much on commercials.