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Just out of curiosity... what does it take in terms of start-up capital, market research, or whatever. Who would one talk to? I know Miami is a bit crowded with Lotus dealers already, but it woudl be nice to see a "good" one around here.
 

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Transio,

1st a blessing from God is helpful...:D

But seriously... the ideal profile for a Lotus dealer would be:
1) Existing store that is sells high luxury car line
2) Service department with high ratings
3) High drive by traffic
4) Consistent advertising & marketing - not just print/web, but also community events
5) Low turn in sales staff (not salesperson du jur)
6) Must purchase parts/service, signage, marketing kits
7) Must purchase inventory of parts
8) Must purchase inventory of cars - more than just one for the owner!
9) Must send tech personnel to training in Atlanta (at your cost)
10) Must commit to marketing plan for 1 yr
11) Must commit to supporting (paying for) Lotus marketing campaigns w/ dealer tags
12) Other intangibles...

Total up the cost... and you're looking at 1/4 million or more just to start.
 

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khamai said:
Transio,

1st a blessing from God is helpful...:D

But seriously... the ideal profile for a Lotus dealer would be:
1) Existing store that is sells high luxury car line
2) Service department with high ratings
3) High drive by traffic
4) Consistent advertising & marketing - not just print/web, but also community events
5) Low turn in sales staff (not salesperson du jur)
6) Must purchase parts/service, signage, marketing kits
7) Must purchase inventory of parts
8) Must purchase inventory of cars - more than just one for the owner!
9) Must send tech personnel to training in Atlanta (at your cost)
10) Must commit to marketing plan for 1 yr
11) Must commit to supporting (paying for) Lotus marketing campaigns w/ dealer tags
12) Other intangibles...

Total up the cost... and you're looking at 1/4 million or more just to start.
Don't forget to add the seance with the gypsy woman where
you make spiritual contact with Colin Chapman, for his approval of you is mandatory. Remember to wear the lightest weight clothing you can find,
He's a stickler for that kind of stuff.
 
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