I am leaving ForcedFed

Westrock said:

Unfortionantly Casey brings up a good point. Expensive hobbies are not popular right now. Like 4-5 long time car magazines have even gone under in the last year. Like Sport Compact Car and Turbo

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i dont (necessarily) agree with that... the issue is that the turbo/tuning business as matured... e.g. there is limited growth and a whole bunch of guys that provide turbo kits, systems and installation..

Its not like it was 5 years ago when forcefed was the first company to offer a turbo kit for the elise and it didnt matter if your motor blew up because you couldnt really go anywhere else. Now there are a number of different FI solutions available and a whole bunch of install shops to do them. The 'kit' format has marginalized alot of the old style install shops because there is limited or no fabrication required. In other words why bring it to a tuner shop when your local dealer will install your FI solution for you. This has happened across the board with almost every vehicle make.

Alas im not trying to beat anyone up, just telling it how it is. Fortunately I have a solution... Start looking at high end german cars: Mercedes, BMW, etc. Our mercedes business has been up this past year and shows no signs of stopping. The main reason is because our products integrate completely into the vehicle without any cutting or splicing. As far as tuning there are very few solutions available for MB and they are all very high priced. The market for full integrated solutions is wide open *if* you can offer up something high end and reliable: that would mean integrating into the vehicle data bus with factory connectors and not setting codes all the time.

Anyway, give that some thought... I believe there is quite a bit of money to be made for such solutions...

Vale ForcedFed

Sorry to hear that Forcedfed will no longer be in the Lotus performance business.

From when I first got my 05 Elise, I followed the pioneering developments of Casey and ForcedFed in aftermarket performance enhancements for our cars. From the first Forced Induction solution, the first real and well made extractor exhaust , the first standalone ECU solution, the first custom built intercoolers and beautiful pipework, the first Laminova oil cooling system (now used by Lotus) – ForcedFed has lead the way.

The list goes on with a continuing line of innovative aftermarket performance bits for our cars.

The achievements of this company and particularly the innovative drive of Casey has made it a clear leader in the field, while most in the business seem to wait and see and then copy.

I am sure Casey that your ingenuity, design flair and engineering skills will soon open a new door.

I wish you the very best for the future, which I am sure will be bright.