Press release from Lotus USA
LOTUS ELISE WINS AWARD, RECOGNITION FROM TOP U.S. MEDIA
Auto experts at Popular Science magazine, Edmunds.com recognize Elise’s leading edge technology, performance and value
November 12, 2004 (Duluth, GA) – Less than 12 months after its U.S. introduction the 2005 Lotus Elise has been awarded and recognized by automotive editors at leading consumer media outlets. Popular Science magazine today presented the Elise with its “Best of What’s New” award while Edmunds.com selected the Elise as a finalist in its “Editors’ Most Significant Car of the Year” competition. The Lotus Elise is a two seat, high performance roadster that has already won numerous awards and accolades from foreign media.
“We are very excited to have received such extraordinary recognition from Popular Science and Edmunds.com, two well-respected organizations” said John English, Lotus Cars USA CEO. “This recognition proves that the Elise does in fact offer the perfect combination of technology, performance, efficiency, fun and exclusivity so many people desire.”
Priced at $40,930 the 190-horsepower Elise features an extruded aluminum chassis weighing only 150 pounds. This allows a car with a curb weight of 1984 lbs in standard trim. It outperforms cars costing several times as much, reaching 60mph in less than five seconds with a top speed of 150mph.
“Best of What's New is the ultimate Popular Science accolade, representing a year's worth of work evaluating thousands of products," said Editor Mark Jannot. "These awards honor innovations that not only impact the way we live today, but change the way we think about the future.” The award can be viewed at http://www.popsci.com/popsci/bown/2004/cars/article/0,22221,750345,00.html
Karl Brauer, Editor in Chief at Edmunds.com, said, “The new Lotus Elise perfectly captures the original philosophy of Colin Chapman -- who always felt weight was the enemy -- in an advanced 21st century sports car offering amazing performance. For the money, you simply can't buy a more capable or thrilling ride.”
About Lotus Cars USA
Lotus is one of the world’s best-known British performance brands with a reputation for innovation and success through a steady stream of winning racing cars and memorable sports cars. The first Lotus car was built in 1948 by founder Colin Chapman (1928-1982) and Lotus has pioneered automotive systems and components still in use today.
Today, Lotus Cars and its sister company Lotus Engineering are owned by Group Lotus, PLC, headquartered in Norfolk, England. The location is home to design, manufacturing, research and development and sales facilities. While Lotus Cars continues to design and build sports cars revered for their performance, style and innovation, Lotus Engineering develops advanced automotive systems and components for many of the world’s leading automakers. Together, these two enterprises are a powerful team, committed to changing the rules that define automotive excellence. Group Lotus U.S. subsidiaries include Lotus Cars USA
About Popular Science and The Best of What’s New Awards
Each year, the editors of Popular Science review thousands of products in search of the top 100 tech innovations of the year--breakthrough products and technologies that represent a significant leap in their categories. The winners--The Best of What’s New-- are awarded inclusion in the much-anticipated December issue of Popular Science--the most widely-read issue of the year since the birth of Best of What's New in 1987.
Founded in 1872, Popular Science is the world's largest science and technology magazine with a circulation of 1.45 million and 6.5 million monthly readers.
Edmunds.com is the premier online resource for automotive information, viewed by consumers as the "most useful Web site" according to every J.D. Power and Associates New Autoshopper.com StudySM. Edmunds.com is headquartered in Santa Monica, California and maintains a satellite office outside of Detroit.