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Discussion Starter #1 (Edited)
I was searching US patent and trademark Office's database today and found this registered by Lotus.

http://tess2.uspto.gov/bin/showfield?f=doc&state=jf1ha5.6.8

Lotus Ethos

It was just filed on March 6th, 2008

and I was looking what other names they have filled so far, just for fun..

and there is no Lotus EAGLE registered by Lotus.

Does this mean the real name is Ethos, not Eagle??

I think it sounds better that way ;)
 

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Interesting research! I like Ethos.
 

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One hell of a find!:D
 

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My guess is it might be for a flex fuel car.:shrug: E-85?
 

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As much as I love the car, almost anything is better than naming it "Elise".

Lotus seems determined to stick with these Tinkerbelle names beginning with the letter "e". I don't like the sound of the name Ethos, but I do like the significance.

It's too bad that so many cars with good names like Intrepid don't remotely reflect their name.
 

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That said, "Eagle" has always only been a program name and was never intended for the actual production vehicle.

Based on the layout, I was thinking Elite/ Excel would have been used but Ethos is not bad.
 

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Mark Image
Word Mark ETHOS
Goods and Services IC 012. US 019 021 023 031 035 044. G & S: LAND VEHICLES AND STRUCTURAL PARTS THEREFORE; PARTS AND FITTINGS FOR LAND VEHICLES, NAMELY, TRANSMISSIONS, WHEELS, FENDERS, BRAKES AND GAS CAPS; ENGINES FOR LAND VEHICLES AND STRUCTURAL PARTS THEREFORE
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 77414386
Filing Date March 6, 2008
Current Filing Basis 1B;44E
Original Filing Basis 1B;44E
Owner (APPLICANT) Group Lotus Plc CORPORATION UNITED KINGDOM Hethel Norwich UNITED KINGDOM NR148EZ
Attorney of Record Jessie K. Reider, California Bar No. 237,113
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE
 

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Interesting to note (Christian, Alan, Chris and Andrew this is for you), the name Elan was renewed by Lotus last year while Elite, Excel, and others were left to die out. hmmmmmm
 

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What's next? Pathos? Bathos? I am thinking someone at Lotus must have a Liberal Arts degree and not an engineering one. -poke-
 

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As much as I love the car, almost anything is better than naming it "Elise".

Lotus seems determined to stick with these Tinkerbelle names beginning with the letter "e". I don't like the sound of the name Ethos, but I do like the significance.

It's too bad that so many cars with good names like Intrepid don't remotely reflect their name.
Here are some more Tinkerbelle "E" names for you. Maybe Lotus will use one.

Lotus Emily
Lotus Estrogen
Lotus Éclair
Lotus Eczema
Lotus Extreme
Lotus Egghead
Lotus Excess
Lotus Express
Lotus Especially
Lotus Eke
Lotus Everyone
Lotus Eager
Lotus Earthly
Lotus Easy
Lotus Edge
Lotus Esquire
Lotus Eureka
Lotus Exalt
 

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What's next? Pathos? Bathos? I am thinking someone at Lotus must have a Liberal Arts degree and not an engineering one. -poke-

Eros. haven't you seen all the ET threads on the subject of "E" lately?
 
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