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Over the past 10 years we have seen the re-emergence of Audi as a force to be reconned with, specially on the ALMS circuit. The Audi A4 is perhaps one of the reasons for that. It gave the company the aura and feel of a stability that could deliver a solid product and helped them get over the terrible decline of the 80's.
I think one can make parallels between Auid and Lotus, A4 and Elise. The success of Elise in US and increased production/sales to meet the demand for a market that gobbles up nearly 80% of the world production of Sports cars (instead of a few measly Esprit sales) would mean a huge cash inflow for the company. Perhaps we might see a resurgence of Lotus racing once more. I for one am very hopeful; I grew up in an age when Lotus was one of the racing power houses. That add to an honest to god US GP in a fun circuit like INDY would be a great boon to us on this side of the pond. Not all races are about going fast and turning left.
 
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