He gets it! The next step then should be advertising! How many times have people hinted that they thought you paid between $100 to $200K for your Elise or Exige? People don't think they can afford them! Change that perception and increase your consumer base!
I know the (Type 121) Europa never made it to the USA, but I thought some of you might be interested in an article I wrote for a number of magazines, here published by Lotus Club Queensland.
The Forgotten Lotus ?
In the boardroom scene when Lee Iacocca is doing the slide show is the red car he shows a S1 Elite? It had a yellow badge on the hood which made me think it was. It was only a brief look so I'm not sure.