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If a dealer was required to make the financial and physcial investments outline (and frankly they should have to), they would not be able to "open their doors" for at least 18 months. Needless to say, by then the demand for the current Elise will be lessened and the new Elise, along with hopefully a couple of new stablemates, will be just around the bend. Good timeing.
 

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Chris,

I absolutely agree. My guess is that the dealer would utilize the traffic to sell other cars. Additionally, Lotus does plan to get to, and allow me to wince when I quote Mr. Hale, 10,000 cars per year.

Hey maybe the margins are much better than we're being lead.:D
 
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