And then when people say, "A Lotus , huh? Isn't that just a Toyota?" We'll be able to say, "Yep. It's just a Toyota. I made the body myself, from some old Fiero panels, and a fake Ferrari."rotflThe solution is for toyota to buy lotus and rebadge the exige-s the new supra.
Agreed - look at Lamborghini for an example. They stumbled through horrible times and were tossed around like a cheap hooker through the 80's and 90's. The guy who started the freegin company even lost the rights to it.Lotus has such a long history of failing, then being pulled out of the ashes in a new incarnation. I suspect this may happen again. Lotus may go away a while, but it will likely be back with a slightly different twist on its models and future.
What are Lotus' assets? No cash, and only a small factory and miniscule inventory. Its biggest assets are probably its engineers and experienced builders, and those people may be long gone by the time a bankruptcy case is concluded.Is there a reason why a manufacturer should buy Lotus now? A purchase of Lotus right now includes lots of baggage including debt and managerial issues. If they wait for a few months until Lotus goes bankrupt, they could get all of Lotus's assets for super cheap and start over from scratch. ...or am I overlooking a fundamental basic with my logic?
:clap::up:I agree. I still rather have VW owning Lotus over a say or do whatever we want Chinese CompanyOkay. I'll bite.
I think Dany had the right vision, but the wrong execution. It doesn't seem likely that Lotus would thrive doing what they were doing. Did Dany hasten the onset of the current disaster? That doesn't seem debatable. Did he do this on his own? Doesn't seem likely. Let's not forget he didn't join Lotus until September, 2009. Sales had already collapsed after 2006 (I think that's right - 2005 and 2006 model years were the big years?). I'd bet that the people running things then were more than willing to guarantee him carte blanche to come on board - big budgets, big staff, etc.
So, this is what usually happens in situations like this. Bad news in sales/revenues/product development departments - sorry, but catering to a small group of fanatics isn't really a great way to run a business; how many people on this board bought their cars new? And how many people who bought a new 2005, 2006, or 2007 bought a new 2009, 2010, or 2011? Bring in a big name, known for previous successes. Promise them the moon. The problem is, they believe it. After all, everyone in senior management and on the board just wooed them by saying they are the only person who can fix the big problems. They design a dream, budgets are passed, a couple of years go by. Costs keep growing, products don't get developed on time, money is spent like water, and, you know the rest.
Some people can deal with this, and become successful, but a lot can't. Dany has blame, the board has blame, the market has blame, and we have blame.
Unfortunately, the aftermath of this isn't usually pretty. The CEO and his henchmen are fired. Product development is killed. Budgets are slashed. New management is brought in. Suppliers are scapegoated, etc. Dealers close up, cars sit on lots or are discounted, etc., etc. On paper, things look a lot better, but the damage to the brand may be irreversible; it certainly won't be fixed by putting a Lotus badge on a VW, Proton, or anything else.