I want to clarify something. My biggest problem with that commercial isn't that it's not a good idea, because it really is. Bit it's not THEIR idea. They stole the concept from some random individual who created something nearly identical a year or two ago, and it got spread all over the internet. (S)he didn't make a dime off this "copycat" ad, I guarantee. The "creatives" who thought up this ad should be ashamed.