[Randy Chase]

Nice.

Shows view out back of Krypton Elise toward CO and Silver on a track.

"The 2005 Lotus Elise. To get this close, you need to own one.

Find out more about the Elise and the location of your nearest Lotus dealer at www.lotuscars.com"

 

[Vantage]

Cancelled my Autoweek subscription ages ago, but does the classifieds section have an Elise in it yet? It's like the buyer's remorse/flip cars section!

 

[James A]

You left coast guys sure get Autoweek well ahead of Georgia, I don't see mine until Saturday, Friday if I'm lucky!

 

[smoseley]

Here´s an idea I had for a Lotus ad. Forgive the crappy rendering. I threw it together in 15 minutes.

 

[agent.5]

Steve,

but you need to show the finish line, because most will not even read the small prints.

 

[smoseley]

It's a sketch concept. I think the idea of an oveerstuffed bodybuilder up against a sprinter speaks for itself, though. One is designed for power, the other is designed for quickness. That says it all. That's Lotus' mantra. The same image could be presented at a racetrack, putting a Clydesdale up against thoroughbred racers. Or a big tiger next to a cheetah. The point is to show that even in Nature, size and power do not equate to speed. In fact, they more often hinder it.

PS - Showing the finish line would insult the intelligence of the consumer. A great ad goes 80% of the way, making the reader stretch 20% to get the concept. Otherwise, you just bore them.

 

[shay2nak]

I'm placing my bets alright. I'm betting that I'm not going to see my damn car before February! Thanks Lotus!

 

[jac]

i am in the same boat

my car is due in jan or feb.

going to be fun driving home in a snowstorm!!!