[chris2pher]

This is supposedly airing this weekend during Formula 1.

https://www.youtube.com/watch?v=kVjqVwlnUeE

 

[LotusCC]

Nice.
I would have shown it on a track. Maybe COTA!


Sent from AutoGuide.com App

 

[F1 SML8R]

It's actually a very early promotional video back from the Bahar era. Although, not sure if it was actually ever used as a commercial. Either way, nice to see the company spending a few bucks on adverts.

 

[oldmansan]

The ad said "less weight". :facepalm

San

 

[shay2nak]

You know it's an older ad because otherwise it would have been an Evora S.

 

[cornbeef]

You know it's an older ad because otherwise it would have been an Evora S.

but will joe public know or care

 

[[email protected]]

The ad will play during the first 2 F1 races. Practice and Qualifying, plus the race. I saw it and it looks like a re-edit of an earlier ad. I don't care, seems the new owners are willing to start marketing the car and I am very happy to see this.

 

[anthonyseven]

but will joe public know or care

Joe Public won't be watching F1.

 

[Allan Gibbs]

I don't think Joe Public's the target market for the Evora. So, Formula 1 would be a good target audience.

Here's the full commercial. Say's it's a 2010 commercial:
https://www.youtube.com/watch?v=qc_g94Whwag

And, the making of the commercial:
https://www.youtube.com/watch?v=c5pm_NUkzp4

 

[Allan Gibbs]

A few more:
https://www.youtube.com/watch?v=-MW37_3s8sQ

I think this would have been a good one:
https://www.youtube.com/watch?v=WwdukOZdg6Q

And, one more:
https://www.youtube.com/watch?v=hID7qM52p7A

 

[Stormy320]

That's awesome. Good for them. I hope it pays off big.

 

[XHILR8N!]

A few more:
https://www.youtube.com/watch?v=-MW37_3s8sQ

I think this would have been a good one:
https://www.youtube.com/watch?v=WwdukOZdg6Q

And, one more:
https://www.youtube.com/watch?v=hID7qM52p7A

The second one with "rain" is nice. Plenty of mystery.

 

[Julian73]

I don't think Joe Public's the target market for the Evora. So, Formula 1 would be a good target audience.

Here's the full commercial. Say's it's a 2010 commercial:
https://www.youtube.com/watch?v=qc_g94Whwag

And, the making of the commercial:
https://www.youtube.com/watch?v=c5pm_NUkzp4

Fully agree, this venue focuses on the people than may want and can afford a new Evora. Who cares what Joe Public sees.

 

[F1 SML8R]

The ad will play during the first 2 F1 races. Practice and Qualifying, plus the race. I saw it and it looks like a re-edit of an earlier ad. I don't care, seems the new owners are willing to start marketing the car and I am very happy to see this.

Agreed Tom, glad they are starting to push the brand again. Unfortunately, I wish the F1 team could be doing better.

 

[ScottN]

Was just watching my recording of the F1 qualifying and immediately had to stop and backup. Didn't see that coming!

 

[sturgeongeneral]

Glad to see that they are spending money on advertising. Hope sales increase here in the US. Maybe then they can push to get the new Exige over here!

 

[smcameron]

Maybe a little too reminiscent of this . . .
https://www.youtube.com/watch?v=6WGTxz54Ung

 

[shay2nak]

Showed quite a few times during the race & aftershow. Too bad they didn't do it last year when the team was doing well. I'm sure they'll be back to form soon.

Where else can you see an Evora commercial followed by a Rolex commercial? I love F1.

 

[DC5]

nice ad!