I agree. Lotus needed help in the marketing department but as you noted it is an engineering company. Bit worried about this, but with Lotus' history you can bank on perpetual financial distress. Predict that soon after the next oil spike Lotus will be owned by some Russian mobster. Remember where the name Elise came from. The next Esprit will be called the автомобиль.Well, I guess I can follow the reasoning in hiring a marketing guy to head a company famous for ENGINEERING(!!!) Seems like a couple of US auto companies followed this line of thinking in the past couple of decades with spectacular(ly bad) results. And TWO WHOLE YEARS of automotive experience marketing automotive "memorabilia" for the most corrupt automotive company on the planet. WOW, I think we've been down this road before with Lotus Cars USA...Dave
I don't know the guy and am willing to give him a chance...the experience isn't quite fitting with what I would expect of the positions requirements but what do I know. I'm just an owner of the product.
I do think the mold for the next couple of years has been set up by Mr. Kimberly. We have the Evora this year, the next Esprit should be well into its development by now and bowing next year along with the Evora convertible, then the Elise/Exige replacement.
I think he is fortunately in a position that he just has to keep things on track and stable for the company. I don't really see anything needed to help the portfolio in the near future unless they choose to explore alternative fuels/electric/hybrid models.
I do have a little worry about the styling direction Lotus is following. To me, the Evora's nose is awfully long looking (I admit I haven't seen one in person yet) and then there are those awful styling changes that were made to the Exige for 2010. I hope these are not adapted to the Elise or Elise SC before the platform change. Not to beat a dead horse, and I know it is completely subjective, but Lotus really did mess up the integrity of a beautiful and cohesive design on the Exige.
But hopefully the new fellow will push for some of the beauty and individuality to the design side, push for continuous quality control and find more ways to bring added power and balance to the brand.