Just talked to the manager at BMC (http://www.bmcd.com/) in SF. He said that they will not be selling the car for MSRP but for $5,000 over MSRP. 
Even if you're trying to maximize profits at the expense of customer satisfaction I'm not sure this is the correct route. You'll end up with fewer orders and get a smaller allotment and so have fewer cars to sell in the future.. Probably a hybrid approach would be best: "we auction 20% of the cars and have a MSRP list for the rest".
Even if you're trying to maximize profits at the expense of customer satisfaction I'm not sure this is the correct route. You'll end up with fewer orders and get a smaller allotment and so have fewer cars to sell in the future.. Probably a hybrid approach would be best: "we auction 20% of the cars and have a MSRP list for the rest".