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MSRP (USD)

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1 - 20 of 249 Posts

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Discussion Starter · #1 ·
State your estimate for the MSRP of the Emira First Edition as shipped to the U.S. including destination charge with NO additional equipment? Please limit your answer to just a dollar figure without any commentary please.
 

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The least expensive model, MSRP. will be $79995. For about 4 months. It will then bump to $82.5. There is Lotus precedent for this.
 

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Just an educated guess... $83,000 base + $3k for the forged wheels + $400 for painted calipers + $1k for KEF audio (unless any of these are part of the First Edition package already). Ideally, I really want the car to be under $85k after taxes, but I'd be amazed if that happens after I spec everything out.
 

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It's still not clear to me why everyone thinks the Emira will cost 20% less than an Evora GT. It's the same engine and same transmission. Okay, they have a more efficient assembly process. Lotus was barely making money selling 2000-2500 cars at an average of around $100k in the US. Lotus profit was $9m in 2018 - it's very difficult to find info since they've been acquired. Even if they can make cars 15% cheaper, and sell 10000 for 15% cheaper that's not exactly a good return on Geely's investment of £500m?
 

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It's still not clear to me why everyone thinks the Emira will cost 20% less than an Evora GT. It's the same engine and same transmission. Okay, they have a more efficient assembly process. Lotus was barely making money selling 2000-2500 cars at an average of around $100k in the US. Lotus profit was $9 in 2018 - it's very difficult to find info since they've been acquired. Even if they can make cars 15% cheaper, and sell 10000 for 15% cheaper that's not exactly a good return on Geely's investment of £500m?
^this guy gets it
 
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