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It's still not clear to me why everyone thinks the Emira will cost 20% less than an Evora GT. It's the same engine and same transmission. Okay, they have a more efficient assembly process. Lotus was barely making money selling 2000-2500 cars....
Because Lotus themselves stated that it will debut at £60K. Translated to current USD, that's $83K. They want to make (and sell) 5,000 of these a year, and they want to be competitive and grow in the US market. So in order to do that, they're gonna have to stick pretty closely to the UK price IMO.
 
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