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State your estimate for the MSRP of the Emira First Edition as shipped to the U.S. including destination charge with NO additional equipment? Please limit your answer to just a dollar figure without any commentary please.

Is the First Edition V6-only?

 

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Yes. The base model will be the V6 with manual trans.

I’m guessing $92495 for a first-edition V6/M6 without options. The I4 will show up later at the $82k range. Fully loaded the V6 will get close to $120k.

 

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I’m also going to guess that the “Driver’s Pack” will be 7500, includes adjustible shocks, thicker sway bar, Michelin Cup 2s, maybe bigger brakes. Basically a Z51 package that’ll be hard to resist.

 

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Any hopes that the Emira will come in at some "budget price" ($60K - $70K base in North America) is just wishful thinking.

Completely agree. I suspect this also holds true for those who think a Z06 will come in under $100k.

 

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I'm still curious what would account for the Emira to be cheaper to produce than the Evora. I mean, specifically what components that added to Evora cost were omitted on the Emira or replaced with cheaper parts? Or did Evora just have a much higher profit margin? I'm having trouble justifying the idea of a car with the same drivetrain costing 32% less, unless those little back seats used cash for padding.

 

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Maybe because Lotus is now owned by a Chinese company.

Production hasn't moved to China, so there's no big savings on labor costs. The Emira and Evora both have aluminum bonded chassis, same powertrain. Are you suggesting that the Evora included 32% of profit that the new owners are happy to return to buyers in favor of gaining market share? Because... China?

 

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I'm also curious where Lotus specified that 60k included VAT. I've seen that batted around a lot on this forum but never have seen a source cited.

 

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Let me speculate a bit based on my experience. Volume discounts on parts between 2k units a year to 20k or more a year (which Geely far exceeds) can easily exceed 20%. Automation compared to hand building everything (which Lotus was doing) saves a huge amount. Lotus volumes were so low that it wouldn't be surprising if fixed costs (building, r&d, admin, etc) were 30% per unit - and if volume triples (from 1600 to 4800) then per unit fixed costs becomes 1/3 and drops to 10% - a 20% per unit cost savings just from that! When you add those together, they can easily save per unit costs of 32% you're talking about without moving production anywhere.

Thanks for actually trying to answer the question! Volume discounts on parts would definitely apply to shared parts across Geely models, but things like body panels won't see that savings. How many parts are shared? Neither will there be a significant savings on the powertrain unless Toyota just decides to sell them cheaper because... uh, China? Labor automation definitely helps after the initial investment. Fixed costs should help as number of units goes up.

Don't get me wrong, I love the Emira's styling and can't wait to get mine, but I just don't see how the math works that a car with the same basic structure and powertrain as the Evora would somehow come out 1/3 cheaper, unless the Evora's price was padded with tons of profit margin, which it doesn't seem like it was.

 

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... Yet the car came in at $60K USD.

If memory serves, very very few of those $60k cars got built. The 2LT./3LTs were first off the line for months, and then production shutdowns meant a lot of allocations got pushed to 2021.

 

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If you want a $60k C8 you can order one with NO issues.

Technically no, the base price jumped to $61k in 2021, and presumably will jump again for a 2022 order. The sub-60k C8 is now the stuff of legend, as I expect the 60kGBP Emira will be.

 

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Whoever was able to get a C8 for around $60k...is one lucky person. That's just insane performance at that low price point...that is stuff of legend!

Though chances are his car is sitting in the shop waiting for a replacement DCT, after already having had the valve springs replaced... :>

 

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ha, you seriously just 'technically" that guy over a 1k difference in MSRP because of the year change...Glad to have you as a new member to the lotus community..

The point you missed is that while technically you can buy a base model C8 for $61k in 2021, almost none actually exist. The actual average sales price is $85k as kratedisease mentioned. If someone is going to use a rare exception to prove the rule, the exception should at least be accurate. Glad to be here.

 

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First Edition pricing should be announced soon. Place your bets! What will be the window sticker price (MSRP, including destination charge, not including sales tax, title, licensing fees) for the First Edition V6 before options?

 

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duplicate merging with previous thread

Thanks - the original thread didn't add a voteable poll.

 

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Last chance to vote if you didn't already! (Scroll to the top)

 

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$93,496 Bob!

I think we may have our winner!