It's still not clear to me why everyone thinks the Emira will cost 20% less than an Evora GT. It's the same engine and same transmission. Okay, they have a more efficient assembly process. Lotus was barely making money selling 2000-2500 cars at an average of around $100k in the US. Lotus profit was $9m in 2018 - it's very difficult to find info since they've been acquired. Even if they can make cars 15% cheaper, and sell 10000 for 15% cheaper that's not exactly a good return on Geely's investment of £500m?