ps. no affiliation with the dealership, blah blah blah, though I do have a 3-month old deposit there.
print ads?
Perhaps I've just missed them or perhaps it's more commonplace elsewhere, but saw this ad in the local altweekly this week (which came out Wednesday):
![]()
It looked to be a 1/8 page ad, not too expensive, admittedly, but wasted money if they anticipated selling all they could get - unless Lotus has made it known that allocations will be based on preorders as of a certain date... hmmm.
Anyone else seeing print advertising/promotion (or hearing radio, for that matter) by individual dealers?
It looked to be a 1/8 page ad, not too expensive, admittedly, but wasted money if they anticipated selling all they could get - unless Lotus has made it known that allocations will be based on preorders as of a certain date... hmmm.
Anyone else seeing print advertising/promotion (or hearing radio, for that matter) by individual dealers?
1 - 3 of 3 Posts
I have not seen any ads in Southern CA. Symbolic had an Elise at a British Car Club event today. That was sufficient enough for him to secure at least 6 deposits today.
I think advertisng will not be needed once the Road&Track issue becomes readily available at the news stand. The enthusiasts are going to come out of the woodwork. I think I read that half of the first years allocation is already spoken for with firm deposits. The R&T article will likely take care of the other half.
Now in a couple of years, after the initial pent up demand is met, ads will likely be more prolific. Remember this car is very narrowly focused. It will only appeal to a very select but discriminating palate....
I think advertisng will not be needed once the Road&Track issue becomes readily available at the news stand. The enthusiasts are going to come out of the woodwork. I think I read that half of the first years allocation is already spoken for with firm deposits. The R&T article will likely take care of the other half.
Now in a couple of years, after the initial pent up demand is met, ads will likely be more prolific. Remember this car is very narrowly focused. It will only appeal to a very select but discriminating palate....
1 - 3 of 3 Posts
