The Lotus Cars Community banner

1 - 20 of 27 Posts

·
Registered
Joined
·
670 Posts
Discussion Starter #1
Lotus needs one, like "Ultimate driving machine" or "Zoom Zoom"
Any ideas ???

I was thinking "Light Wait"


Steve
 

·
Registered
Joined
·
12,374 Posts
My favorite (old) Lotus was always:

For the few who know the difference...
 
Q

·
Guest
Joined
·
0 Posts
Lotus - "What? You want a car? Okay, but it may take a year or two... or three..."
 

·
shay2nak
Joined
·
25,083 Posts
"Got info?"
 

·
Registered
Joined
·
140 Posts
This has been on my mind too. . . .

"Lotus. Excellence by Design, Perfection by Execution"
 

·
Registered
Joined
·
7,610 Posts
Doesn't Lotus already have a slogan?

"Change the rules."
 

·
Registered
Joined
·
1,633 Posts
Tech_KO said:
"Lotus. Excellence by Design, Perfection by Execution"
"Delivery by Glacier."

:D
 

·
Registered
Joined
·
488 Posts
told you a million times not to exaggerate

somebody wrote: ""Lotus. Excellence by Design, Perfection by Execution"

I wonder if the guys whose cars were delivered with loose battery cables, OR the guy whose wheel fell off because all the lugs broke at once, would go with this slogan...
 

·
Registered
Joined
·
1,766 Posts
How about "Weight is the enemy" or for some on this board "Wait is the enemy"
Or "Long on performance, light on weight" or "Long on wait, light on performance"
OK this could go on and on!
 

·
Registered
Joined
·
1,244 Posts
OUR QUALITY'S SCREWED ON, NOT BUILT IN
 

·
Registered
Joined
·
12,374 Posts
MyElise said:
LOTUS - If you don't know what it is you won't know how to drive it.
That's my second favorite Lotus advertising slogan...

There was another version along the lines of:

"Lotus. If you have to ask, you won't know how to drive it."
 

·
Registered
Joined
·
140 Posts
Re: told you a million times not to exaggerate

kusheen said:
somebody wrote: ""Lotus. Excellence by Design, Perfection by Execution"

I wonder if the guys whose cars were delivered with loose battery cables, OR the guy whose wheel fell off because all the lugs broke at once, would go with this slogan...
Funny thing is, I WAS one of the early deliveries that had a loose battery cable. The car wouldn't start and the dealer had to come get it. With that said, no one can argue that Lotus is Excellence by Design. Perfection by Execution has several meanings. You interpreted it as build quality. I interpret it as pursuit of sports car perfection.
 

·
Registered
Joined
·
42 Posts
From a '72 Europa Twincam promo poster:

Lotus: You can't beat them. Join them.
 

·
Registered
Joined
·
8,270 Posts
Allan Gibbs said:
Doesn't Lotus already have a slogan?

"Change the rules."
Yep, from Goos' garage wall


 
1 - 20 of 27 Posts
Top