It's meh. Some truth and some marketing turned in their favor, which I won't hold against anyway. Don't take it word for word as it's not all true (such as not all the manufactures listed actually produce their own film, some buy a lower quality film from the others listed and re-market it) Generally from a consumer point of view 95% of it is a fair read, and I agree with the majority of it.
If anyone has clear bra questions and is interested in making a purchase feel free to contact me and I'll get them clarified. Please keep my time in mind though. (I'm talking to you- guy who has been jerking me around for a bit over 2 months now and I know you are never going to place that order you talk about once in a while,)
I'd never put a non-topcoated film on any car (and don't sell it anyway) so stay away from the generics (invisishield, armorfend, etc etc etc etc), and I'll never put 3M on a black or white car. (too much color on white, too much orange peel on black)