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Discussion Starter · #1 · (Edited)
I was curious to know why it's possible to get so attached to Lotus', since after all there are a lot of great cars out there, that other people like more. So I've tried to answer this question from a neuroscience perspective in this article on Understanding the biology of object lust.

I would be interested to know though, why do you think you've fallen in love with your elise/exige and not some other car?
In the end it's your brain in the drivers seat:
 

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You provide an interesting perspective on the neuroscience side of the equation. However, I think that on the psychology side, the recommendations are a bit simplistic. For example, when you have a distal goal that is not currently attainable (e.g., buying the car with cash on-hand), it is typically recommended that you set some proximal (short-term) goals that are much more easily attained. That way, you get some self-reinforcements along the way, rather than just seeing the ultimate goal far off in time.
 

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There is a nearly non replicable rush that I find cornering in this car compared to any other street car. But I also love the way it looks, the attention it gets, and the technology behind it. I would not say that I am completely attached to the car, I would be perfectly happy with several other cars out there, even if it wasn't Lotus or some other exotic.
 

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Beauty is in the eye of the beholder...
 

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The car is hot and I feel hot driving it. I like playing in the canyons and the car is a canyon carver! I call it a motorcycle with 4 wheels. I must be a speed junkie.

I have to agree with Daphne on your site, that particular picture does not turn me on. Maybe it's the brain, lol.
 

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@pla_time - You are indeed correct. Breaking big goals into easily digestible chunks is much easier for the brain to handle cognitively.

@agrils - Yes I too prefer my lotus' without a honking great brain hanging out of the roof... However I suspect divers over 6 ft probably feel like this at times ;)
 

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I've just came back from a "recreational lunch" driving my Elise top down on one of the most beautiful short stretches of Pacific Coast Highway (south of Point Mugu). Here it's 85F in Southern California (in January?) and the sun is blazing down in a clear blue sky, no clouds no wind....only sunlight glistening from the calm Pacific gentle waves reaching the shore. A perfect day. A perfect car.

Driving my Lotus Elise makes me feel more alive than any other car I would imagine on a perfect day like this. I'm more connected to the road, the emotions of driving and the entire experience of life. I couldn't have been happier!

And it doesn't end! There's a sunset and the stars and moon rises, the cooler night air gives a brisk, refreshing drive. The top is still down and the Lotus connectivity extends to the infinite Universe. Is that Orion up there? Bright Venus toward the west? The Seven Sisters shining overhead? The celestial objects seem to follow my Elise, escorting us down the road into the night.

Does that answer your question?

--Hal
 

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I've just came back from a "recreational lunch" driving my Elise top down on one of the most beautiful short stretches of Pacific Coast Highway (south of Point Mugu). Here it's 85F in Southern California (in January?) and the sun is blazing down in a clear blue sky, no clouds no wind....only sunlight glistening from the calm Pacific gentle waves reaching the shore. A perfect day. A perfect car.

Driving my Lotus Elise makes me feel more alive than any other car I would imagine on a perfect day like this. I'm more connected to the road, the emotions of driving and the entire experience of life. I couldn't have been happier!

And it doesn't end! There's a sunset and the stars and moon rises, the cooler night air gives a brisk, refreshing drive. The top is still down and the Lotus connectivity extends to the infinite Universe. Is that Orion up there? Bright Venus toward the west? The Seven Sisters shining overhead? The celestial objects seem to follow my Elise, escorting us down the road into the night.

Does that answer your question?

--Hal
Are you Sirius? (Sorry, I just had a major observing opportunity at my cabin (9000 ft. elev.) over the holidays and a distant neighbor up the valley called on the radio one night and asked me what that "bright thing" was hanging in the sky.) :p
 

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Driving my Lotus Elise makes me feel more alive than any other car I would imagine on a perfect day like this. I'm more connected to the road, the emotions of driving and the entire experience of life. I couldn't have been happier!

--Hal
+ infinity!

Just thinking about it makes me dopey for that dopamine rush. Add some twisty roads and track time...ohhh my!
 

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Because going into turns at high rates of speeds is something that will initially incite "nervousness", as opposed to accelerating really fast which would incite euphoria. Well, the after effect of an action that makes you nervous is that of relief; a positive outcome. Euphoria on the other hand has diminishing returns, and just like heroin, you constantly need more of it (acceleration) to feel the same euphoria. The after effect is withdrawal.


In other words, it's more useful to do something you're scared to do than to do something that's fun to do, because the more you do the scary activity, the more relief [positive] emotion you will feel, whereas committing to fun activities will yield more and more withdrawal, a negative emotion :D
 

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...when i first began shopping for an elise, my coworker kept raving over and over about how the back end of the car is 'sooooo sexy', and there's definitely an instinctual response to that mammalian arched-back tail-lifted poise our cars carry...

 

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Nice article, interesting post.

So...when people call me dope and my overweight friend hippo, that's good??
 

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In other words, it's more useful to do something you're scared to do than to do something that's fun to do, because the more you do the scary activity, the more relief [positive] emotion you will feel, whereas committing to fun activities will yield more and more withdrawal, a negative emotion :D
Really cool idea.

There is something to the "brains vs. braun" aspect of passing much higher horsepower cars through nimbleness and skill.

I have my Tundra as a substitute for the big muscles I don't have.

I got the Lotus because I've never had a really small......
 

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Bravo Hal! I am going to drive home via PCH tomorrow thanks to your post ;)
 

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Hi Patrick,

Just wanted to say that I took a look around your site, and enjoyed it. I particularly liked the "Four simple steps to become a scientist" essay, as I agree with just about everything you mentioned.

The essence of science is exploration and curiosity.

Generally speaking, we scientists do a lousy job of communicating science to/with non-scientists.

Science is often monotonous and reasonably boring, but the payoffs are huge. As you mentioned, there is that moment when you realize that you've learned something new about the way in which life works (if you're a biologist), and for a short while, you are the only human being on Earth who knows it. To have this kind of unique understanding is a thrilling feeling, and difficult to explain to non-scientists without coming across as just egotistical. Then there's that secondary high you get when you realize (or think you realize) what it really means, or how it can be applied. This is why the scientist keeps coming back to the bench.

And I completely agree with you that "The only real trick is to never stop being curious."

I still think Einstein said it best:

"The most beautiful thing we can experience is the mysterious. It is the source of all true art and science. He to whom the emotion is a stranger, who can no longer pause to wonder and stand rapt in awe, is as good as dead: his eyes are closed." ~What I believe, 1930
 

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I bought my elise at the end of October 08 and in the last 2-3 weeks I have had a dream about my car almost every night.

Unfortunately most of those dreams seem to be turning into nightmares e.g People slashing the tires, me crashing it or some nonsense.
 
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