Honestly, if it wasn't for me being on these forums, I would have had no idea either. If anything I would have guessed it was a modded Delorean!*Still want*
Mild anecdote: Was driving my Esprit in traffic a few days ago and a passenger guy in a truck (TEXAS YA!) next to me at a light was asking what kind of car that is.. Really? REALLY?! The iconic flagship of Lotus from only a few years ago is now unrecognizable? Granted it's not a porsche, which you see 10 on every block.. but seriously.
Might point is, perhaps, maybe, in my lifetime a new Esprit will get people to actually start recognizing the marque.. which.. perhaps maybe will churn interest in Lotus cars.. which perhaps maybe will help Lotus make a profit.
Lotus: Make the damn car! My accountant is waiting for you!
(Oh, and import it to the states too.. thanks)