So you are of the opinion that negative attention is better than no attention? That works for celebrities maybe, but not so much in retail.Because the target buyer for this PR message is someone who is not looking to buy from the establishment. The message was released on Facebook first to target a specific audience. It only went on their main page after it got enough attention. They probably took it off once they assessed the mix reaction.
Regardless, It worked. Got your attention, got some free press.
Posting on Facebook...what audience does that reach? By and large an audience that cannot afford to buy the current cars, and certainly not the fantastical new models. With a goodly number unsold/new Elises/Exiges/Evoras languishing unsold on dealers' lots, this isn't a terribly circumspect move. Of course, it's not aimed at the US, but the world market.
I've owned 9 Lotus over 35 years, my affection for the marque is long standing and stretches back to the first cars through the present, and through being a suffering F1 fan as they got out of racing last time around.
When I look at things now, I can cut through my pronounced Lotus bias easily with a little reality check: would I buy their stock with my retirement money? Nope.