This happened with many, if not most Lotus dealers when the Elise came out. ....After the MY 2005 model year new car sales dropped off FAST, as they had to compete with lightly used cars buyers wanted to get rid of because the car wasn't what they thought it would be.
Don't get me wrong, I'm not at all surprised by dealers going after pricing well above MSRP, that's been going on "forever" and I've encountered it several times before (back to the E46 M3 reveal which was one of the first "hot" brand new cars I purchased). My issue is when a dealer commits to MSRP post-car-introduction (ie, they know the excitement) and THEN later after you're well behind for other dealers' waiting lists, changes up the terms of the deal. They should have been up-front about their "market price adjustment". Then I'd have no issue with that, I could have then tried elsewhere while it was early. I'm at least thankful the change happened in a few days rather than weeks or months.
Unlike MY2005, I'm not so sure there will be a very fast/hard drop off for year-2 Emira sales. Barring something unforeseen like a global recession or another car model being introduced which steals the show, this car seems far more livable, polished, and universally-recognized as gorgeous

. Whatever the issues were with the 2005, does it really seem like Lotus is making the same mistakes on this car? (I don't know - you tell me)
They didn't ask for full order specs, but they were interested in which transmission (which also ultimately means which engine) because Lotus themselves as curious from what I was told by the Lotus rep. -- not sure how true that is.
The first months of Emira production will be purely V6's. Several months later (~4?), the I4's will start to be produced. Dealers want to know the transmission in part as it directly impacts when the customer would be getting their car. Example: The first 10 customer deposits at a dealer with a big allocation turn out to all be for I4's, followed chronologically by 10 depositors who order V6's. Those first 10 orders will all get pushed to mid-to-late 2022 deliveries (US anyways) even though they are the first spots on the list. Orders 11-20 will all bump up to being the first ten orders, for Spring-Summer delivery. All depositors are going to ask the dealer when they might get a car, the transmission choice will help the dealer answer them.