Okay, so I have never owned a Lotus, I want to make that clear. I have never considered a Lotus before. They have all been really excellent drivers cars. The type of car that you feel one with and the experience is unlike anything else. They are track cars that you can drive on the road.
But at no time in the last 20 years has anything that Lotus has come out with won any type of "numbers" game. They have never been the most affordable option. They have never won 0-60 time, no quarter miles, no Car and Driver Lightning Lap victories. I don't feel like I should have to explain this but I guess I do, Lotus is about the driving experience, how the car makes you feel, and even in low speed situations being entertaining. They aren't about being handfuls on the road or on the track.
The previous Evora was always pegged to compete with the Porsche 911, had a back seat, an actual interior (even though it too isn't that good), and a price tag to compete with the 911. The new Emira is not pegged as that. It's a two seater, meant to compete with the Porsche 718 models. So to expect it to be priced to compete with the Evora is not being realistic. This Emira is kind of going against Lotus's of the past. It's meant to offer things that attracts new customers, and less so about catering to the past customers. It is being built in such a way that costs are reduced. The structure, engine, etc is cheaper to create because they are using past knowledge. They aren't developing new engines but instead going with a tried and true engine from Toyota and something different in the AMG. The interior is said to be on another level, like night and day compared to any Lotus of the past. This in turn broadens the appeal. They will be offering it in two set ups, one for everyday use and a harder core one for those who like to track.
When I hear people complaining about the performance numbers and how it's unacceptable to charge this much for a car with less performance, I really think they don't understand what Lotus is about. I'll give you a comparison that might illustrate the difference between the "number chaser vehicles" and what Lotus philosophy is, so let's look at the Mustang GT, Camaro, both excellent numbers vehicles, get more HP every generation, adding performance and better track times. Then you have Mazda and their MX-5/Miata, same price range as those, just as passionate owners, one of the best drivers cars for the money, but at no point do they ever attempt to match performance numbers with those who compete in price. The C8 Vette is the Mustang GT, and the Emira will be the MX-5/Miata. If you prefer numbers, get a Vette.
And before you ask if I would rather Lotus give us a 500hp version right out of the gate, or if it would be lighter, or whatever, honestly once you get to a certain point adding HP does not improve the driving experience, I would rather the nicer interior than be 200 pounds lighter, and I would rather have the driving experience that the Emira is promising than any other car on the market today. It truly is the last best drivers car to ever be produced. No other car will come with hydraulic steering, supercharged engine, manual, etc. This is it. If I won the Lotto I'd still want an Emira, I'd choose it over a Porsche GT3.